Setting your ipod to provide the perfect soundtrack for exercise is nothing new. But a race next month will step up the pace with a series of live bands placed around a half-marathon circuit, playing music to get the optimum performance out of runners.
The inaugural Sony Ericsson Run To The Beat event in east London on October 5 will feature in excess of 30 acts whose repertoire has been specially chosen to motivate the athletes as they complete the 13 mile-plus route.
Each of the bands will be playing tracks to a designated BPM and have been positioned to enhance the runners’ personal bests. The event is the first half marathon in London set to music and will begin and end at the new live music hub the O2 Arena.
The bands acts were selected via the annual City Showcase event and the tempo of the music has been controlled by Brunel University academic, Dr Costas Karageorghis, a specialist in the links between sport and music.
He said: “We have been examining the demographic profile of athletes very carefully to ensure the selection of live music acts span age groups and genders to provide motivational music that will inspire runners as well as spectators.”
Acts performing at the event Imperial Leisure, The Auto Dropouts, Rob McCulloch, Von Kleet, Temposhark and Les Oeufs. A team from Q will be taking part in the race.
To find out more about the event, whose official charity partner is Leukaemia Research,and hear some of the band’s taking part head to www.runtothebeat.co.uk
8:00 AM | 22/09/2008
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