Chairlift – Planet Health
Being associated with arguably the world’s biggest music brand cannot really fail to increase a band’s profile. After all, when Feist hooked with Apple for an iPod ad with her track 1-2-3-4 she was almost instantly lifted from obscurity to a global stage. It has also done no harm to the careers of The Ting Tings and CSS. Next to feel the fame magnet from an iPod association will be Chairlift whose track Bruises was yesterday unveiled as the theme to a new iPod Nano campaign.
The now Brooklyn-based trio are said to have been brought together by a shared interior design vision in their native Boulder, Colorado and come from the same scene that has thrown up bands such as MGMT. It shows in tracks from their debut album Does You Inspire You which is out in November both musically and in the clearly quite deranged concepts behind the lyrics. First limited edition single Evident Utensil was a celebration of pencils and our choice Planet Health seemingly talks about a world of enforced health where there is a “food pyramid in the desert of vitamins”.
With its twanging bass, wash of keyboards and oriental chimes it sounds like a collision of Ryuichi Sakamoto’s Merry Christmas Mr Lawrence and early Prince. It is so it wears fingerless gloves and a rah-rah skirt. Fittingly the video – depicting a Bacchanaleanfeast, has been shot in colours not seen since Wham!’s Wake Me up Before You Go Go promo nearly a quarter of a century ago.
[See the video to Planet Health here]
1:29 PM | 10/09/2008
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