Tracks bought from the iTunes store will now be compatible with MP3 players other than those made by Apple, the company has announced.
The firm will sell the digital track without the copy protection software which has until now prevented users of other players being able to play them. It announced yesterday that it has reached an agreement with Sony BMG, Universal, and Warner Music to end digital rights management software which is currently applicable to to iTunes tracks.
Phil Schiller, Apple's senior vice president of worldwide product marketing, made the announcement during his keynote address at the Macworld conference in San Francisco.
"Starting today, 8 million songs will be DRM free and by the end of this quarter, all 10 million songs will be DRM free," he said.
A new pricing structure was also announced to replace the flat fee for any track in the UK which is currently 79p in the UK.
9:00 AM | 07/01/2009
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