Boasting about your refusal to participate in any form of digitalism (ie include keyboards/sampling) might be a well-aimed shot in the foot for any up-and-coming rock 'n' roll group.
If you do seal that multi-million six-album deal, you've pretty much limited yourself to a template in which walls are plentiful, and unless you can bear questions in the area of "so-you-finally-caved-in-then?" in every.single.interview you do for a year, then you're quite stuck regurgitating old tricks until the inevitable mid-tour split.
Just look at Oasis. Although they did have a keyboard player. And they were brilliant.
As you may have guessed by now, The Standards (at least they've got some sense of humour), are indeed proud of the absence of digital tweakery, and their debut single Out Of The Fire is a remarkably progress-less piece of guitar pop.
Like The Zutons on a family-friendly camping trip with The Twang (now that's a contradiction), it's brimful of singalongs, happy-go-lucky guitar lines and, ultimately, a healthy dose of good times for those lazy summer days.
6:00 AM | 16/02/2010
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