Now better known now as big-time Hollywood directors, the likes of David Fincher, Spike Jonze and Michel Gondry all started out making music videos and revolutionised the form in the process. So iconic is their work that videos for Madonna's Vogue, Beastie Boys' Sabotage, and The White Stripes' Fell In Love With A Girl are now synonymous with the songs themselves. So what are the current crop of music video directors doing with the form? Michael Holder picks five of the current class of innovators who are starting an audio visual revolution.
Perhaps now most famous for his excellent Sixteen Saltines video (above) - featuring various youths levitating, spitting blueberry milkshake around and pouring petrol over a car with an incapacitated Jack white on the backseat - AG Rojas first made his name with a low-budget promo for then-largely-unknown Odd Future member Earl Sweatshirt. The pills, thrills and nipple-bleeding in that video ensured notoriety for Rojas, which continued with his recent (epic) short for Spiritualized's Hey Jane.
Samuel J Bailey
"Good old fashioned English silliness with his skewed view of life" is Samuel J Bailey's description of his own work. Admittedly a video for his own band Francobollo, this story of a man's passion for two-wheeled transport nevertheless proves Bailey's unique talent in the realm of music video direction. The man in question is Adeel Skhtar, of Chris Morris' Four Lions fame, and after the bedroom scene in this one you'll never look at him or a bike in the same way again.
Polish-born and Australia-raised Kinga Burza has a long, enviable list of pop-star clients for her music videos. Katy Perry, Ladyhawke, James Blunt and Calvin Harris have all enlisted the London-based director's camera skills since her video for Kate Nash's hit Foundations won a Young Gun award in 2007. Hollywood would appear to be the next logical step for Burza, as her work for Marina And The Diamonds testifies.
Tom Scholefield, aka Konx-om-Pax, is a 26-year-old animator and musician who directs strange yet stunning music videos for various Warp and DFA artists. His distinctive psychedelic animation combines to great effect with the real-life moves of singer Olivier Daysoul in the video to this Hudson Mohawke track.
Despite his relatively tender years, Saam Farahmand is something of a veteran having made videos for the likes Cheryl Cole, Mark Ronson, Janet Jackson and the opening salvos of Klaxon's new rave. Clearly he's come a long way since his he began manipulating footage of George Bush and Tony Blair for the unofficial video to The Electric Six's Gay Bar. That got him a short lived job as a satirist working alongside Armando Iannucci and Adam Buxton, but he quickly realised his talents were more artistic than political. He is currently working on an advertising campaign for a vodka company, but this video for Tom Vek's Aroused shows why he 's still one the UK's most sought-after music video directors.
Michael Holder @michaelholder
11:30 AM | 08/06/2012
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