Jake Bugg believes modern pop music has no staying power, predicting current stars One Direction will be forgotten in a few years.
Speaking in our brand new issue, Q320 out now, the troubadour says he likes pop and is happy to take the label himself, but fears today's acts have no longevity.
"I don't care about the word 'pop', The Beatles were pop, it's just what's popular. But sadly what's popular today is mostly manufactured and commercial, all about fame and looks and boy bands. It's not on," he declares.
"One Direction? The young girls will grow up and forget about 'em. There's only one direction they'll be going after that, isn't there? Down. I'm interested in which songs, artists, will be remembered in 50 years' time."
Grab the new issue of Q for the full interview with Bugg - and find out which rock and roll legend the singer's gran ironed clothes for. Q320: on sale now
10:08 AM | 31/01/2013
More Photos Of:
Andy Smith picks out some personal favourites who'll be heading to Yorkshire in May
Taken from his new book, out today (10 Mar), the bassist revisits his relationship with Malcolm McLaren
Craig Potter talks through the band's sixth album, out today (10 March)
The man who books the August festival has put together an audio guide to this year's bill
Amy Gravelle provides a musical guide next week's (11-16 March) festival in Austin, Texas
The producer reveals how he recruited the Hitmaker for his debut album Glow (out 10 Mar)